Ever
since the breakthrough in Touch Sensor technology was achieved, Touch Screen
technology has continued to evolve rapidly. Touch screens and Multi-touch
interfaces are now an essential and permanent part of any activity that
involves human-computer interaction. It is widely expected that all the future
versions of GUIs (Graphic User Interfaces) will carry echoes of Touch Screen
technology built into them.
Today, Touch screen based interfaces serve as an excellent way to engage
customer attention and generate better responses from them. If you are looking
to enhance your brand visibility or increase your available client base by
organizing a networking event, intelligently utilizing the touch interface can
prove to be an excellent tool for serving your purpose.
Following
is an essential list of how to effectively use touch screen to your advantage
at a promotional event for your potential customers.
1. Use Touch Interfaces at Kiosks -
Interactive maps and information regarding the event schedule can be offered to
your guests via a touch interface enable kiosk. These touch information
stations are sure to keep your intended customers engaged, while at the same
time presenting them with relevant and valuable information about your business
and products.
2. Employ Touch Screen Based
Registration - Instead of going with the traditional paper based
registration for your guests at a networking event, be smart and allow the
usage of touch screen enabled registration kiosks. You can even try to step
ahead in the game by providing rental iPads to the potential clients that are
loaded with all the important business related info and event schedules. Using
an iPad synced to a cloud or a server allows you to capture valuable potential
business leads by storing the digital signatures and email addresses of the
registered clientèle.
3. Wow Guests Using Touch Video Wall - An entire wall with touch capabilities and interactive menu is bound to
become the center of attention at any event. To increase further participation
from potential clients, you can incorporate competitive games in the video wall
and even hand out attractive prizes like VIP access to another networking
event.
4. Utilize Touch Based Interactive
Content in Presentations - Rather than the usual, uni-directional
power-point presentations, in which the speaker runs the risk of losing
connection with the intended audience, using a Touch Projector to present
interactive content to clients generates a much better response. Touch
presentations are an extension of a Touch Video wall and Interactive Whiteboard
software applications, which allow the audience to interact with the projection
much like a normal touch screen.
Previous：Interactive Conference Room Displays
